Investing with Pay Per Click advertising.

Now that we got our sites created with our money making links/ads and have gotten our email and article promotions going we can start to wonder if we want to re-invest will we make a bigger profit? Yes you will. The old saying "it takes money to make money" is true for making money online but the ratio of amount of money you invest to the amount of money you will make is heavily sided towards you making more money than spending it.

Besides investing or re-investing in some of the email lists and article directories which have fees another cost benefit way to make money is by getting your ads about your money making items or sites on the most visible places on the Internet, search engines. For a set budget of $5, $10 or more per day you can create ads about your money making items and sites and get them on the top pages of search results by using this method called Pay Per Click (PPC) advertising.

Usually when searching for things on search engines they are a number of ways a search is conducted:

1) Specifically because they know what they are looking for but just need a place to get it from.

2) Type in something general because they are not sure about what they want but have an idea of it.

3) To check out a variety of what they are looking for.

4) To find the top items of what they are looking for.

5) To search for the best price.

In any of these cases or other cases, what if your ad was right in front of them after they click the search button? You will get a lot of people to see your money making items or sites (in ad form) and this is possible to achieve even with the big brand name companies out there.

You might be thinking that this will cost you an arm and a leg to achieve this but buying the right keywords (the words a person uses for a search) and knowing how to spend your money for these keywords is important not only to save you money but actually important for making the most money from your ad. Using the right strategies will make you a great profit.

Some of the strategies involved include purchasing not so competitive keywords. For instance, "news" would bring you millions of results on a search engine and would not be cost effective to buy because of the massive amounts of people using it but if you were to buy say "news on lamps" the keywords will not cost as much and your ads will appear with the top results in the sponsored area (usually on the side and highlighted on the top of a search engine) of that search result as expected. Also the popularity of a keyword i.e. the high frequency a word is used in any a search result usually means it is purchased at a high amount, setting the price for us to buy it high. It is best to use keywords that are not as popular to get the most cost benefit for your investment. Besides most searches on search engines consists of more describing terms for what is being searched including extra words and phrases which you can buy at lower and cost effective prices.


Different Pay-per-click programs use different methods of evaluating keywords for a person's ads and the best way to get started with one of them is by following the instructions provided by these programs here. There are a lot more new and proven strategies that have been researched, scrutinized, and used effectively. Most of this research has been done for you in these programs and are created for you to get the most out of your investment. There are lot of ways to get the most out of your ads which will lead to more money in your pocket.

Along with the links under the descriptive titles on the side of this blog, here are some of the top programs around:

The Adwords Manifesto
G Money Pro